Dear Denim Day participant,

Thank you for joining the Denim Day movement, a sexual violence prevention and education campaign, to your community. Whether you are an advocate at a local rape crisis center, an educator or student, a community member, a college student, an elected official, a business leader—the list is endless (!)— we welcome you and support your work to end sexual violence.

Over the last 21 years, we have witnessed and heard the stories of the work being done by survivors and allies across the world. The campaign that began with one organization in Los Angeles, Peace Over Violence, has grown to millions worldwide, annual. Survivors have been sharing their stories and their experiences, Denim Day calls on us, friends, family, bystanders, community members to show up for survivors, to call out rape culture and victim blaming, and to bring education about sexual violence everywhere and to everyone!

Twenty one years ago, we designed this campaign to be accessible for everyone, anywhere who wants to take action to prevent rape and all forms of sexual violence. Millions and millions of people across the world have shown up for survivors by wearing jeans with a purpose. If you haven’t already, we invite you to download our Denim Day Toolkit to obtain campaign logos, text, social media tools and strategies to drive change in your community. We support all efforts to use this campaign and its materials to raise funds for local services that support rape survivors.

From now until Denim Day, gear up: build your campaign, talk to friends, family, and decision makers. Wear jeans with a purpose, as a visible means of protest against the misconceptions that surround sexual assault. There is No Excuse and Never An Invitation to Harass, Abuse, Assault, Rape.


Patricia Giggans
Denim Day Founder & Executive Director of Peace Over Violence